Rent-to-Own and Direct Mail Marketing Industry News

Rent-to-Own Industry Updates

Central File is committed to providing each of our clients with a successful marketing campaign. We want to make sure each of our clients is up to date and informed of the latest current events and developments in the rent-to-own and direct mail marketing industries. By staying well-informed of the latest industry developments, Central File and all our clients have an edge over the competition.

Contact the direct mail marketing experts to start your Rent-to-Own direct mail campaign today.


Monday, November 13, 2017

Anstadt Communications has acquired Central File Marketing, a nationally recognized rent-to-own marketing company headquartered in Milwaukee, Wisconsin. Central File is a leader in the rent-to-own industry, having provided clients with engaging and effective data-driven direct mail marketing for more than three decades. Anstadt’s acquisition of Central File adds data-driven direct marketing and promotions to its portfolio of marketing products and s… Continue Reading

Friday, May 29, 2015

Central File’s Al Benson is Honored at the APRO 2015 National Conference and Tradeshow Central File’s own Al Benson was awarded the Vendor of the Year award at the Fuse 2015 APRO National Conference and Tradeshow. APRO is the Association of Progressive Rental Organizations, the international voice of the rent-to-own industry. The annual Fuse conference gathers together hundreds of rental dealers from across the globe and features educational s… Continue Reading

Monday, March 02, 2015

Effective Mail Marketing Strategies Direct mail marketing has proven higher response rates for a variety of reasons.  The quality of data and the ability to target mail more effectively are factors which produce real results. The quality of response rate for direct mail marketing foresees direct mail to be a continuous, effective marketing campaign strategy.    Response Rates Evolve with Technology To continue increasing your respons… Continue Reading

Thursday, February 26, 2015

Central File Provides Experienced Mail Marketing Service Central File has been producing results for rent-to-own companies for decades. Our focus is solely on rent-to-own companies, not like other marketing companies who try to cover numerous services with the same tactics. Our direct mailers get results you can see, with an in depth report detailing the success of your most recent campaign. You will be able to see how much profit your company genera… Continue Reading

Thursday, February 19, 2015

How to Avoid the Stigma of “Junk Mail” Many customers see advertising mail and tend to disregard it. Typically, this is the result of poorly planned target marketing by other companies. By doing improper research of the target market, many flyers and direct mail marketing campaigns head south, with no measurable ROI. Sending your content to people who don’t need your particular services is a waste of your marketing dollars and the… Continue Reading

Thursday, February 19, 2015

Unlikely forms of advertising to increase your brand recognition – free of charge Free advertising, could there possibly be such a thing? Many rent-to-own companies don’t realize the potential online blogging offers to customers. Starting a blog onyour website can draw in potential rent-to-own customers, who are doing preliminary research on the rent-to-own business. By having an informative blog, customers will trust your brand and view you a… Continue Reading